Q:
Self-serving bias is most similar to which of the following concepts?
| A | Kohlberg’s theory of moral development | |
| B | internal and external loci of control | |
| C | cultural attribution theory | |
| D | the process of socialization |
The correct answer is B. This is just a memorization question. Self-serving bias is the attribution of success to oneself and the attribution of failures to external factors. This most closely relates to internal and external loci of control. Kohlberg’s theory of moral development is a development of Piaget’s stages of moral development. Cultural attribution theory isn’t really a formal term, but is broadly cultural bias. The process of socialization describes how infants acquire cultural traits and develop personality.